hg0088

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hg0088
疫情过后,智能锁行业依旧是春天

更新日期:2020-03-16 10:41

  近年来中国智能锁行业hg0088可谓飞速发展,自2015年开始行业产值和市场规模不断增长和扩大,2016年和2017年是行业增长最好的时期,很多企业在这一两年都挣到钱了,2018年虽然有些波动,但整体还是增长的,但市场需求的增长赶不上企业数量的增长,蛋糕就这么大,分吃的人越来越多,自然就有很人吃不饱。

疫情过后,智能锁行业依旧是春天

hg0088   2019NIANDUIXUDUOQIYELAISHUO,SHENGCUNYALIYUELAIYUEDA,YINGXIAOSHOURUYU2018NIANCHIPINGDUIYUXUDUOQIYELAISHUOYIJINGSHIHENHAODESHIQING,ZHIYOUYIXIAOBUFENQIYEZAIXIAOSHOUSHANGYOUSUOZENGZHANG。JINRU2020NIANZHIHOU,YICHANGTURUQILAIDEYIQINGDALUANLERENMENDEJIHUA,ZHINENGSUOXINGYETONGYANGBEISHOUYINGXIANG,DIYIJIDUDEXIAOLIANGJIBENSHANGSHIJIJUXIAHUA。

hg0088   JIUQIYUANYIN:YISHI,ZHINENGSUOFEIKUAIXIAOPINYEFEIBIXUPIN,YINCIYIQINGQIJIAN,XIAOFEIZHEBUYUANMAIDAN;ERSHI,GEDADICHANSHANG、MENQITINGGONG、TINGYE,GONGCHENGDUANHEMENPEIQUDAODUIZHINENGSUODEXUQIUDAFUSUOJIAN;SANSHI,ZHINENGSUOSHIZHONGFUWUXINGYE,YIQINGQIJIANHENDUOXIAOQUJUNSHIXINGFENGBISHIGUANLI,YINCICHANGJIAHENNANTIGONGSHANGMENANZHUANGFUWU,NENGMAIQUEBUNENGZHUANG;SISHIYIQINGDALUANLEYUANBENYAOZAICHUNJIEQIJIANYAOWANCHENGDEZHUANGXIUJIHUA,YINCIZHUANGXIUHUANSUODEXUQIULIANGTONGYANGDAFUSUOJIAN。

  BUGUO,ZHONGGUOZHINENGSUOSHICHANGPUJILVFEICHANGDI,WEILAIHAIYOUHENDADEFAZHANKONGJIAN,SUOYIZHIYAOAODAOYIQINGJIESHU,SHICHANGSHIBIHUIHUINUAN。

hg0088   YI、WEILAIJINIANSHICHANGXUQIUYIJIUGAOSUZENGZHANG

hg0088   XIANGGUANSHUJUXIANSHI,ZHONGGUOMUQIANZHINENGSUODESHENTOULVHAIYUANYUANDIYU10%,YINCIANZHAOQUANGUO13YIRENKOU,3.5YIGEJIATINGSUAN,RUGUOMEIYIGEJIATINGDOUANZHUANGYIBAZHINENGSUODEHUA,ZHEIJIUSHIYIGEFEICHANGPANGDADESHICHANG;RUGUOZAIJIASHANGZHANGDUANZUGONGYU、BANGONGSHIDENGSHANGYONGLINGYU,ZHINENGSUOSHICHANGQUESHISHIYIKUAIJUDADEDANGAO。 SUOYI,ZHINENGSUOXINGYEQIANYIDESHICHANGGUIMOSHIYIWURONGZHIYIDESHISHI。

hg0088   JIYUZHEIYANGDEPANDUAN,CAIXIYINLEJIADIAN、ANFANG、ZHAOMING、HULIANWANG、IT、TONGXUNDENGGEXINGYEJUTOUFENFENKUAJIEZHINENGSUOLINGYU。YEYINWEIGEXINGYEKUAJIEJUTOUDEJIARU,JINYIBUJIANDINGLEZHINENGSUORENDEXINXIN。

hg0088   TONGSHI,YOUYUZHONGGUOZHINENGSUOXINGYEHAICHUYUSHICHANGPUJIHEPEIYUCHUQI,CONGXIAOFEIZHEDEXINZHICENGMIANLAIJIANG,ZHINENGSUOHAISHIYIGEKEYOUKEWUDEFEIGANGXUCHANPIN,QIEMEIYOUSUOWEIDEPINPAIRENZHI,YINCIRUHECONGXIAOFEIZHEXINZHICENGMIANPEIYUCHANPINDERENZHIDUJIPINPAIZHIMINGDU,SHIMUQIANDADUOZHINENGSUOPINPAIDOUMIANLINDENANTI。

  CIWAI,CONGJINNIANLAIDEXINGYEZENGSULAIKAN,MEINIANYIJIUBAOCHIGAOSUZENGZHANG。ERZUOWEIYIGEMANREXINGXINGYE,ZHISHAOHAIYOUSANWUNIANDEGAOSUZENGZHANG。BUGUOZHEIDUIYUDADUOZHINENGSUOQIYELAISHUO,ZHEISHITIAOZHANYESHIJIYU,YINWEIDAJIADOUZHANZAITONGYIQIPAOXIANSHANG,XIAODAOZUIHOUDECAISHIYINGJIA,ZUIZHONGYAODESHIYAOAOGUOYIQINGJIESHU,ZHEIQIJIANQIYEYAOMIANLINDESHIZIJINLIANDUANLIE、SHOURUJIANSHAODEKUNNAN。

  ER、WENBUFAZHANCAIYOUXIWANG

hg0088   JIRANDAJIADOUJIANXINZHINENGSUOXINGYEJIANGSHIYIGEQIANYIJIDESHICHANG,NEITAWEIHEBUXIANGZHINENGYINXIANGYIYANGXUNSUBAOHONG?ZHEIZAIBIZHEKANLAI,ZHUYAOYOUYIXIASANGEFANGMIANDEYUANYIN:

hg0088   1、CHUHUOLIANGDADUOJIZHONGZAIBDUAN,CDUANYOUDAIKAIFA。CONGMUQIANLAIKAN,ZHINENGSUOXINGYEKANSIHENHUO,DANSHIJISHANGSHIYINWEIGEXINGYEKUAJIEPINPAIFENFENYONGRUCUIFADE,SHICHANGHAIYUANMEIYOUDAOZHENZHENGBAOFADECHENGDU,DADUOXIAOFEIZHERENGZAIGUANWANG,ZHONGDUANSHICHANGCHUYUBUWENBUHUODEZHUANGTAI。

  之所以说智能锁行业hg0088出货量集中在B端,是因为随着精装修时代的到来,越来越多的开发商为了提高房产的附加值,将智能锁作为了房产的标配。从一份2015年的调查数据中我们可以看出,地产50强中以万科为首的地产商配套智能家居产品比例已达36.20%,紧随其后的保利置业配置比例达10.50%,相信未来智能家居在精装房的配置率必定只增不减,而智能锁只智能家居必不可少的一部分。此外,长短租公寓也是一个非常巨大的存量市场。再加上公寓市场的强大需求,行业最大的存量市场依旧是B端市场。

  ERZHISUOYISHUOCDUANHAIYOUDAIKAIFA,SHIJIYU《MENSUOSHIJIE》CIWAIFABUDE《2019NIANSHANGBANNIANZHONGGUOZHINENGSUOJINGXIAOSHANGSHENGCUNZHUANGKUANGDIAOYANBAOGAO》,DIAOCHAFAXIAN,69%DEJINGXIAOSHANGPINGJUNYUEXIAODIYU30TAO,12%DEJINGXIAOSHANGPINGJUNYUEXIAO30-50TAOZHIJIAN,8%DEJINGXIAOSHANGPINGJUNYUEXIAOZAI50-100TAOZHIJIAN;ZHIYOU11%DEJINGXIAOSHANGPINGJUNYUEXIAOZAI100TAOYISHANG。YOUCIKEJIAN,JIN70%YISHANGDEJINGXIAOSHANGHAICHUYUKUISUNDEZHUANGTAI。ERZHEIXIEJINGXIAOSHANGZHUYAOMIANXIANGDESHICDUANSHICHANG,YINCIZHEIYEFANYINGCHULECDUANSHICHANGDECANDANJINGXIANG,YINWEIDADUOJINGXIAOSHANGZHIJIEMIANXIANGCDUANSHICHANG。

  2、ZHINENGSUOBUSHIKUAIXIAOPIN,YEBUSHIGANGXUCHANPIN,TAZHUDINGSHIYIGEMANREXINGDEXINGYE,XIANGCHIKUAICANDEXIANGFAZAIZHINENGXINGYEXINGBUTONG。ZAIJIXIESUOSHIDAI,SUOJUSHIKAIFASHANGBIAOPEIDECHANPIN,SUOYIZAIYONGHUDEXINZHICENGMIAN,SUOJUSHIBUXUYAOLINGWAIGOUMAIDE,ZHIYOUDANGSUOJUCHUXIANGUZHANGHUOYAOCHIDIUSHIDESHIHOU,CAIHUIXIANGDAOYAOGOUMAIHUOGENGHUANYIBAXINSUO。ZUIZHONGYAODESHI,SUOJUSUIRANSHIYIGEGAOPINSHIYONGDECHANPIN,DANTAQUESHIYIGENAIYONGPIN,YINCIYONGHUDUITADEGUANZHUDUMEIYOUSHOUJI、ZHINENGYINXIANGDENGGAO。

  SUOYI,ZHINENGSUOYESHIYIYANG,ZAIXIAOFEIZHEXINZHONGBUSHIYIGEGANGXUCHANPIN,TAZHUDINGSHIYIGEMANREXINGDEXINGYE,ZHIXIANGCHIKUAICANDEQIYEHEJINGXIAOSHANGSHIBIHUIPENG“YIBIHUI”。BUGUOZHINENGSUOXIANGJIAJUANFANGHUAYANSHENHUOXUYIGEBUCUODECHULU,JIANGZHINENGSUOYUZHINENGMENLING、ZHINENGMAOYAN、SHEXIANGTOUDABAOXIAOSHOUHUOXUSHIYIGEBUCUODECHULU。

  3、XINXIBUDUICHENG,XIAOFEIZHEDUIZHINENGSUOZHIZHISHENSHAO。SUIRANZAIWANGLUOSHIDAI,XINXISHIHUTONGDE、TOUMINGDE,DANSHIZHINENGSUOSHIYIGEXIAOZHONGXINGYE,DUIYONGHULAISHUOPINGSHIGUANZHUBENLAIJIUSHAO,YINCIDUIZHINENGSUODERENZHIDUHENDI。SUOYI,XIAOFEIZHEHENRONGYISHOUDAOXIAOHEIHE、HEIKEGONGJIDENGFUMIANXINWENDEYINGXIANG。CIWAI,YOUYUZHINENGSUOSHIYIGEJIXIEYUDIANZIXIANGJIEHEDECHANWU,XIAOFEIZHEGENGDANXINZHINENGSUOYOUYUPINZHI、WENDINGXINGDENGDEFANGMIANDEWENTIYINGXIANGDAOZIJIDESHENGHUO。

  YINCI,GUANYUXINGYEGONGTONGQIDAIDEQIANYISHICHANGJIUJINGHESHIDAOLAI,ZHEIHENNANYUPAN。DANKEYIKENDINGDESHI,ZHINENGSUODUIYUYONGHULAISHUOBUSHIGANGXU,BIJINGZAIJIXIESUOSHIDAI,SUOHEMENSHIPEITAOZAIYIQIDE,JIAOFANGDESHIHOUYOUMENJIUHUIYOUSUO,YINCIZAISUOMEIYOUCHUGUZHANGDEQINGKUANGXIAYONGHUHENSHAOZHUYAOGENGHUANSUOJU。SUOYI,CONGXIAOFEIZHEDEXINZHICENGMIANLAISHUO,DUIZHINENGSUODERENZHIHEJIESHOUZHUDINGSHIYIGEMALASONGSHIDEMANREGUOCHENG,QIANYISHICHANGYEBUKENENGYIXIAZIBAOFA。

  SAN、AOXIAQUJIUYOUJIHUI

  DUIYUJINGXIAOSHANGLAISHUO,ZHIYAONAIDEZHUJIMO,ZHONGHUIAOGUOHANLENGDEDONGTIAN,YINGLAICHUNNUANHUAKAI,YUESHIXINGYEDIGU,YUEYAOCHENDEZHUQI,JIUYUEYOUCHENGGONGDEJIHUI。TEBIESHIZAIXINGYEDEDIGUQI,JINGXIAOSHANGZUIZHONGYAODEBUSHIRUHEKUOZHANG,ERSHIRUHEWENDINGFAZHAN,XUNXUJIANJINDIZHANLINGSHICHANG。

  ERDUIYUNEIXIEXIANGTOUSHENZHINENGSUOSHIYEDERENLAISHUO,ZUODETAIZAOHUISI,ZUODETAIWAN,YEHUISI。QISHI,SHUXIZHINENGSUOXINGYEDERENDOUZHIDAO,ZHONGGUOZHINENGSUOXINGYEZUIZAOKEYIZHUISUDAOSHANGSHIJI80NIANDAI,NEISHIQUESHICHUXIANLEHENDUOJIEJIANHANGUOJINGYAN、CHANPINDEZHINENGSUOQIYE,DANHENDUOYICHENGLEXIANLIE,SUOYISHUOYOUDESHIQINGZUODETAIZAOHUISI。

hg0088   2014NIANQIANHOUSHIZHONGGUOZHINENGSUOXINGYEZUIJIADETOUZIQI,MUQIANZAIXINGYEJISHICHANGSHANGYOUYIDINGZHIMINGDUHEYINGXIANGLIDEQIYE,DADUODOUSHIZAI2009-2017ZHEIDUANSHIJIANCHENGLIDE。2018NIANZHIHOU,SUIRANYEJINLAILEBUSHAOXINXINGPINPAI,DANSHIYIJINGSHIQULESHICHANGXIANJI,RUGUOMEIYOUQIANGDAZIBENZUOZHICHENG,HENNANZAISHICHANGSHANGXIANQILANGHUA。DANBINGBUYIWEIZHEHOULAIZHEYIDIANDOUMEIJIHUI,HAIDEKANZISHENDECHANPINJIPINPAIDINGWEI,YIJIYINGXIAOCELVE。

  SUOYI,YOUDESHIBUJINZUOZAOLEHUISI,ZUOWANLETONGYANGHUISI。ZAIDANGXIA3000DUOGEPINPAIZHONG,TONGGUOYILUNJILIDEXIPAIZHIHOU,ZHISHAOYAOSIDIAO80%YISHANGDEPINPAI。ZAIHENDUOYENEIRENSHIKANLAI,ZHONGGUOZHINENGSUOZUIZHONGSHENGXIA200-300JIAZHINENGSUOQIYESHIYIGEZHENGCHANGDESHICHANGZHUANGTAI。

hg0088   CONGSHICHANGCENGMIANLAIKAN,WEILAISANWUNIAN,SHENZHISHINIANZHONGGUOZHINENGSUOYIJIUSHIYIGEFEISUFAZHANDESHIQI,WULUNSHIDICHANCHUZHUANGSHICHANG,YIHUOSHIJIXIESUOSHENGJIHUANDAI,YIJIXINYONGHUDEZENGZHANG,JUNCUNZAIJUDADEFAZHANKONGJIAN。YINCI,WEILAIJINIANJIANGSHIFENGKOUQIYUXIPAIQIBINGCUNDESHIDAI,WULUNSHIDUIQIYEHAISHIJINGXIAOSHANGLAISHUO。SUIRANHUOXIAQUHENNAN,DANZHIYAONENGHUOXIAQUJIUYOUXIWANG。

  加油,熬到疫情结束就是智能锁行业的春天!

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